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Meet the Team: Business Intelligence

Each department at the Hampton Roads Economic Development Alliance has its own unique responsibilities working together to better the region. Comprised of Chad Matheson, Director of Business Intelligence, and Jonathan Holman, Business Intelligence Associate, the Business Intelligence team produces informational analysis for the Alliance’s appeal for data-driven solutions. According to Holman, “Our importance is inherent to the cohesive function of the Alliance as a body of members, working together towards one purpose: regional prosperity.” 

The Business Intelligence team provides market research and economic analysis in support of the organization’s long-term strategic initiatives and economic development goals to strengthen and diversify the regional economy of Hampton Roads. Matheson speaks to Business Intelligence’s role at the Alliance, “Core to the mission of our research competencies is providing critical support to our business development, marketing, and operational teams.”

Matheson has been appointed to manage all areas of the organization’s research and Business Intelligence activity while working directly with the CEO on economic development strategy. His department performs extensive primary and secondary research to build a detailed understanding of the region’s competitive advantages and showcases those advantages in key areas of workforce availability, cluster density, cost advantages, access to resources, transportation, as well as technology and innovation in the area. “Business Intelligence functions as a proactive resource with the ability to provide insights into complex economic development scenarios,” Matheson says. “It serves as a unit that continually monitors data and informs regional leadership of current economic trends and conditions. This information can then be leveraged into knowledge which can be helpful in developing functional and flexible strategies to mitigate pressures on competitive economic growth.”

Holman collaborates with Matheson to monitor and report key economic trends impacting the Hampton Roads region. Some of their additional responsibilities include: maintaining and updating inventory of base market research, generating business intelligence on targeted companies, assisting external stakeholders with research requests, creating collateral highlighting regional strengths, managing the quarterly C2ER Cost of Living Index data collection, and collaborating with the Business Development department.

Diving deep into data, every day is different for the Business Intelligence team. According to Matheson, “Certainly, each day brings new challenges and opportunities. Each day, we meet those challenges and opportunities head-on and work diligently to improve business performance while driving effective, impactful and customer-oriented results.”

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