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Alliance at Work: January & February 2019

In January and February 2019, the Alliance hosted four prospect visits in Hampton Roads, two of which visited Hampton Roads for the first time. These four prospects could represent a potential total of up to 350 new jobs for the region. The Alliance is continuing to work diligently with these companies to secure these prospects locating in Hampton Roads.

Additionally, the Alliance hosted Sebastian Hass and Markus Wellmann of PM&P Consulting for a familiarization tour of Hampton Roads. The Alliance partnered with PM&P last year to represent Hampton Roads in the European and international market. This familiarization tour was crucial for Hass’s and Wellmann’s understanding of the region and its assets. The tour included meetings with several European based companies in Hampton Roads, such as Massimo Zanetti Beverages, Init USA, STIHL and Liebherr. Several of the localities’ economic development organizations participated in this event and had the chance to tell their communities’ stories. The team also toured the Port of Virginia and met with the Virginia Economic Development Partnership (VEDP).

January Marketing Activity

The Alliance partnered with VEDP to host consultants at a Blackhawks hockey game in Chicago. The event, which was held in a suite, was the perfect venue for networking with the 10 site selection consultants in attendance. In addition, the group held two face-to-face meetings the following day with site selectors who were unable to attend the game. The Alliance has established relationships with these consultants and the meetings provided an opportunity to update them on the latest happenings in Hampton Roads.

Laura Hayes, Vice President of Business Development, traveled with the Transatlantic Business Investment Council (TBIC) to Austria and Germany from January 28th through February 1st. Two meetings were held with economic development allies: The Austrian Economic Chamber and the U.S. Embassy trade team in Austria. Seven corporate meetings were conducted within the manufacturing sector. One has an active project while the others are in the information collection stage. Additionally, two companies that formerly had active projects are reevaluating their business plans. All companies expressed an interest in establishing a U.S. location within the next few years.

February Marketing Activity 

Fruit LogisticaHayes traveled to Germany for the primary purpose of attending Fruit Logistica, an annual produce trade show attended by importers and exporters; fruit and vegetable producers; wholesalers and retailers; packaging and handling specialists; and transport and logistic specialists. The team primarily met with packaging and transportation technologies companies. Four additional meetings with manufacturing companies were arranged outside of the show bringing the total number of face-to-face appointments held to 23 meetings.

Hayes also participated in the Retail Industry Leaders Association (RILA) Conference in Orlando, Florida in partnership with The Port of Virginia and the Virginia Economic Development Partnership (VEDP). Conference attendees include retailers, 3PLs, developers and U.S. Ports. A primary focus for the conference this year was supply chain management. The team sponsored a booth and hosted two receptions to promote Virginia, Hampton Roads and The Port of Virginia. The team networked with over 50 attendees. 

During the week of February 18th, Alliance representatives Christopher Lemmon, Executive Vice President & Chief Marketing Officer, and Amy Parkhurst, Senior Vice President of Business Development, traveled with Mallory Butler of the City of Newport News to Toronto, Canada for a marketing mission. A total of six meetings were held: four with software/IT companies, a logistics firm and a furniture manufacturer. One project was uncovered during the trip.

On February 26th, the Alliance participated in a special event coordinated by VEDP. Parkhurst joined representatives of nine other Virginia regional organizations in a day-long session involving site selection consultants. Using a “speed-dating” format, each participant was scheduled for 15-minute meetings with the 15 consultants in attendance. The day was split into two sessions to allow for an efficient use of time for the site selectors and included networking opportunities. Each session began with a presentation on the assets of Virginia by Stephen Moret, President & CEO of VEDP. The event was well received by all and allowed for a meaningful exchange of information between the consultants and economic developers.

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